GTM systemsImplemented

Segmented email campaigns

For campaigns with 20k+ leads, I refined the ICP, changed the scraping method, and updated the email infrastructure.

ClaySmartlead

increase in positive-reply share: +1,287%
increase in reply rate: +86%

20k+ leads in the campaign audience. Improvements reflect early sends, compared with earlier campaigns. Audiences and durations differed; positive replies follow the sending platform’s labels.

STARTING POINT

The target, lead collection method, and email sending setup needed to be revised.

WHAT CHANGED

For campaigns with 20k+ leads, I changed the ICP, scraping method, and email infrastructure. Early improvements: +1,287% in positive-reply share and +86% in reply rate.

WHAT THE TEAM RECEIVES

Refined ICP
Revised scraping method
Updated email infrastructure

The workflow

A simplified view of the work, with client information removed.

GTM systemsSELECT A STEP

The problem

The campaign needed changes in who it targeted, how leads were collected, and how emails were sent.

My contribution

Refined the ICP and the criteria used to select leads.
Changed the scraping method to build lists around the revised ICP.
Updated the mailbox setup and sending settings before launch.

Evidence & scope

I pooled the campaign totals from the same reporting snapshot. Reply rate is replies divided by emails sent, excluding out-of-office replies. Positive share is the percentage of those replies tagged positive in Smartlead.

What came out of it

Early results from the initial sends, compared with earlier campaigns.

The positive-reply share increased by about 1,287%, and the reply rate by about 86%, compared with earlier campaigns. They targeted different audiences and had been running for different lengths of time, so this is an early benchmark rather than a controlled test.